I was pleasantly surprised by this.

I'm kind-of addicted to buying books from Fishpond. Part of it is because they're the best online bookstore in NZ that I've found, and part of it is all of these annoyingly good specials that they email me.

At the bottom of the latest shipping notification email (for my Framework Design Guidelines book, yay!), was this:

I was feeling happy at the book being shipped, so I thought I'd follow the link :)

At the end of the link was an extremely simple evaluation form:

Only one click to answer, either Yes or No, no big survey.

Following that, this:

A $5 voucher, for a single click. That's a good way to say thank-you for helping them improve their service, and really shows that they value the feedback.

Pleasantly surprised :)

Kirk