But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of stuff to be reconciled. Users compared this interaction to playing Tetris and described it as fun and addictive. Come on, making accounting fun? That's an award-winning design.
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Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.