Tuesday, August 05, 2008

Dear Apple,

When you create your annoying marketing emails, please remember to edit them after copying the great American deals and converting them to less-great NZ deals.

This one came today. In my inbox it says June 15. After loading images, Sept 7:

This...
Apple-FathersDay.PNG

...Became this
Apple-FathersDay2.PNG

That wasn't too bad -- after all, who cares if Apple don't know when Fathers Day is? (Apart from fathers who want gifts :)

But this one from a few months ago was more annoying:

This...
Apple-Ipod3.PNG

...Became this
Apple-Ipod4.PNG

Now that's a bit more annoying. When I viewed the email in my inbox (with images turned off), I thought I was being offered a special deal of $49. But no, switching on images showed that actually it wasn't such a special deal at $75.

So, dear Apple. When you copy and paste the excellent US deals into an email, don't forget to change the ALT text of the images after you replace them -- it gets shown in peoples email clients if they have images turned off, or they hover over the image with their mouse.

Kirk

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